There’s a real gap between the actual protection provided by online "privacy policies" and what Californians think they are getting. We’re lulled into believing we’re protected when it’s not the case at all.
That’s the disturbing conclusion of a study out today by Chris Jay Hoofnagle and Jennifer King of the UC Berkeley School of Law’s Samuelson Law, Technology & Public Policy Clinic.
In their research report What Californians Understand About Privacy Online they conclude:
"In other cases, a majority believes that privacy policies prohibit common business practices, or simply doesn’t know the answer to the question. For instance, a majority either doesn’t know or believes that privacy policies prohibit third party information sale, afﬁliate sharing, government access to personal information, and enhancement."