Companies will use data like where you live, how often you shop online, and how much you spend while doing so.

Some online companies even boost the price if a customer is using an apple product.

Companies can take your data from online shopping and then price different products based on the demand, the distance to the product and the device you're using.

Companies are using information they collect on us online to raise prices more or less based on how much we want a product or how close we are to a product.

Surveillance pricing is when companies use personal locations and data to set individualized prices, aiming to charge consumers the highest price they are likely to pay.

Surveillance Pricing is when people are charged different prices for the same product based on personal data. It’s likely everywhere, and it’s hard to spot. With AB 446, proposed by Assemblymember Chris Ward, the practice of surveillance pricing would be banned.

Screen grabs of lyft rides being ordered at the exact same time, at the same location, but from different phones belonging to different people. One was charged $5 more.

These companies are weaponizing our own data against us in order to get our money.

Privacy advocate, Justin Kloczko, discusses how some companies are using online surveillance to price gouge consumers.

Tech & Privacy advocate Justin Kloczko with Consumer Watchdog says this Meta experience is becoming increasingly common. State attorney generals offices around the country are having to basically become Meta's customer service enforcers.