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An answer to Google’s annoying Super Bowl ad

Remember the ever-so-cute ad that Google ran (opens in new tab) during the Super Bowl?  Now there’s a parody that shows some not-so-cute things you can do using Google’s online services.

The $6 million Super Bowl ad, dubbed "Parisian Love, (opens in new tab)" shows how a consumer used Google’s search to travel to Paris, learn French, meet a woman, get married and ultimately raise a family.

At the time I pointed out that the video wasn’t actually so heart warming. (opens in new tab) We knew what was going through the searcher’s mind, based on the search queries he entered.  The problem is that all search information is stored, tied to the consumer’s computer IP address, on Google’s worldwide server network.  It is, as the video demonstrated, tremendously revealing about the individual’s private life.

But there are other concerns raised by Google’s services.  The video below (opens in new tab) shows how to use Google for nefarious purposes.   Take a look.  I won’t reveal the plot, but suffice it to say that if Slick Willie Sutton hadn’t specialized in banks and settled for run of the mill home burglaries, Google would have been very helpful.

 

John M. Simpson

John M. Simpson

John M. Simpson is an American consumer rights advocate and former journalist. Since 2005, he has worked for Consumer Watchdog, a nonpartisan nonprofit public interest group, as the lead researcher on Inside Google, the group's effort to educate the public about Google's dominance over the internet and the need for greater online privacy.

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