IMAGE MAKEOVER; With its industry under fire and talk of reform on rise, WellPoint sets out to win over consumers
<p class="source">The Indianapolis Star (Indiana)</p>
<p>"WellPoint is willing to pay big to keep its name out of the headlines rather than fix internal processes to better serve patients," said Jerry Flanagan, health-care policy director for the Foundation for Taxpayer and Consumer Rights. "Sitrick is known in the industry as the best firm to keep you out of the news."</p>
