State Farm Abandons ZIP Code Rates Plan;
<h3>Under pressure, the auto insurer agrees to comply with new pricing criteria and also will reduce fees.</h3><p class="source">The Los Angeles Times</p>
<p>State Farm's decision to comply with the new rate-setting criteria means that most other auto insurers will be forced to follow suit if they want to be competitive, predicted Harvey Rosenfield, a Santa Monica consumer activist and the attorney who wrote Proposition 103. "I'm declaring victory after a 30-year battle to make insurance rates fairer," he said. "This is a matter of marketplace competition and economics. No insurance company can afford to defy Proposition 103 any longer."</p>
