Advertiser Group: Do Not Track Web Privacy Effort Is Dead
<p><strong>Raising a big stink, the Digital Advertising Alliance withdraws from work to standardize how browsers tell Web sites not to track users' behavior. The DAA says it's doomed, but other ad groups remain involved.</strong></p>
<p>Thwarted by irreconcilable differences, the Digital Advertising Alliance has withdrawn from an effort to standardize how browsers could tell Web sites that users don't want their behavior tracked.</p>
