Medicare private plan marketing’s a miracle–for insurer profits
<p>
I was surprised to find out recently that nearly one-fourth of Medicare
patients are enrolled in private Medicare Advantage plans, which are
offered by the big health insurance companies that we know and don't
love. Enrollent is growing by the millions each year. But why, since
these plans <a href="http://wonkroom.thinkprogress.org/2008/12/11/insurer-profit-ma/">don't provide better health outcomes</a>, cost taxpayers tens of billions of dollars more than regular Medicare and can <a href="http://www.kaiserhealthnews.org/Daily-Reports/2009/August/31/Medicare-Advantage.aspx">restrict coverage</a>
more tightly than regular Medicare? The answer came from my mailbox--a
flood of costly, glossy, taxpayer-funded marketing by private insurers.
</p>
