Two Consumer Watchdog reports show that Amazon is deceiving its customers by putting fake crossed-out prices next to its products. It’s a deceptive marketing ploy meant to trick consumers into thinking they are getting a deal for the products they are purchasing when they are not.
These bogus “list prices” are not indicative of the market value of the product or competitors’ prices or any price Amazon has charged.
In light of recent news that Amazon is seeking to acquire Whole Foods, Consumer Watchdog has called on the Federal Trade Commission to block the deal unless Amazon formally commits to ending its deceptive pricing.
Join us by calling on Amazon CEO Jeff Bezos to end Amazon’s manipulative pricing schemes.