F.D.A. Rules on Drug Ads Sow Confusion as Applied to Web
“Why should a drug company be able to advertise one of its products in
the best possible light in 25 or 40 or 150 characters when you can’t
disclose all the side effects in that space?” said Jamie Court, the
president of Consumer Watchdog, a public interest group in Santa
Monica, Calif. The Obama F.D.A., he said, was realizing “that digital
marketing needs to encompass tougher standards than are currently being
put into use by the drug companies.”
