Google’s AdMob Move In The Spotlight
Google’s spreading reach in internet advertising triggered fresh
scrutiny of its privacy practices this week, as US consumer groups used
its proposed $750m acquisition of mobile advertising company AdMob to <a href="http://www.consumerwatchdog.org/resources/LtrFTCfinal.pdf">throw a new spotlight on the issue</a>. The move on Monday, by Consumer Watchdog and Center for Digital Democracy, echoes a similar campaign at the time of Google’s <a href="http://www.ft.com/cms/s/2/d2c64538-ea12-11db-91c7-000b5df10621.html">acquisition of online display advertising group DoubleClick in 2007</a>.<br />
