New Web Ad Privacy Bill Riles All Sides
Meanwhile, privacy advocates argue that the bill's exemption for
"operational" collection of data--allowing those practices to take place
under an "opt-out" rule--gives advertisers far too much leeway. "This
bill really adopts an archaic and bankrupt 'notice and consent' regime
that we all know doesn't' work," says John Simpson, head of the Google
Privacy and Accountability project at Consumer Watchdog.
