Yahoo Leads Charge Against ‘Do Not Track’ Proposal
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Companies that market online are fighting a new standard, proposed last week by privacy advocates at a meeting in Washington, that would bar businesses owned by the same parent corporation from sharing customer information.</p>
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For example, the proposed rule would prevent See’s Candies and insurer Geico, both of which are owned by Berkshire Hathaway, from sharing customer data with one another. Online companies say the rule would upend routine business practices, and impose huge new costs, thereby harming Internet advertisers and customers.</p>
