How to Opt Out from the Biggest Data Brokers
One of the largest data brokers recently experienced a theft that revealed the social security number of every American. It’s smart to prevent data brokers from collecting and sharing your information. Here’s how you can opt out from the biggest data brokers.
Steps to Protect Your Information
Each company provides a link to its privacy policy. Users typically need to enter date of birth, address, and email to exercise privacy rights. Requests typically take a few days to be completed.
Opt-Out Links for Major Data Brokers
Experian collects data on 1 billion people, making billions in profit. To access your rights with Experian, go to:https://consumerprivacy.experian.com/
Acxiom allows you to exercise your rights here: https://privacyportal.onetrust.com
LiveRamp provides privacy options at: https://liveramp.com/privacy/my-privacy-choices/
Californians’ Rights
Californians can also protect their personal information by visiting a state registry of data brokers. They can request, correct, limit, delete, or opt out of data collection.
California has 500 data brokers. In 2026, Californians will be able to opt out by sending one message to them all. Until then, consumers need to approach the companies one by one.
View the registry: https://cppa.ca.gov/data_broker_registry/
