Google’s New Corporate Structure Changes Nothing About Company’s Impact On Consumers’ Privacy; It’s Still The Internet Giant, Consumer Watchdog Says

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SANTA MONICA, CA – Google’s announcement today that it is creating a new holding company called “Alphabet” changes nothing about the company’s impact and challenges it poses for consumers, the nonprofit public interest group Consumer Watchdog said.

“A rose by any other name is still a rose and Google by any other name is still the Internet giant,” said John M. Simpson, Consumer Watchdog’s Privacy Project director.

“Alphabet through what will now be called its subsidiary will continue to track us around the web and build digital dossiers about us.  It makes little difference to Google’s users.”

Consumer Watchdog said the move was undoubtedly prompted by criticism from investors that Google focused too much attention on speculative research projects that CEO Larry Page calls “moonshots.”

“This structure allows Page and co-founder Sergey Brin to keep investors happy and continue to have their toys like Google Glass and robot cars,” said Simpson. “We don’t know where in the new corporate structure the robot car project will end up, but you can be sure Alphabet will push the vehicles at us before the cars are ready.”

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John M. Simpson
John M. Simpson
John M. Simpson is an American consumer rights advocate and former journalist. Since 2005, he has worked for Consumer Watchdog, a nonpartisan nonprofit public interest group, as the lead researcher on Inside Google, the group's effort to educate the public about Google's dominance over the internet and the need for greater online privacy.

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