Consumer Watchdog Urges Regulators to Block Google’s $1 Billon Deal to Buy Waze

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WASHINGTON, DC – Consumer Watchdog today called on federal regulators to block Google’s proposed $1 billion acquisition of Waze, developers of a mobile mapping application, on antitrust grounds.
The nonprofit, nonpartisan public interest group made the case against the deal in letters to both the Department of Justice and the Federal Trade Commission.  Both agencies have the authority to scrutinize acquisitions for antitrust concerns. While the deal is above the threshold requiring approval, it is not yet clear which agency will handle it.
“Google already dominates the online mapping business with Google Maps.  The Internet giant was able to muscle its way to dominance by unfairly favoring its own service ahead of such competitors as Mapquest in its online search results,” wrote John M. Simpson Consumer Watchdog Privacy Project Director. “Now with the proposed Waze acquisition the Internet giant would remove the most viable competitor to Google Maps in the mobile space.  Moreover, it will allow Google access to even more data about online activity in a way that will increase its dominant position on the Internet.”
Read the letter to the FTC here:
Read the letter to the Department of Justice here:
Consumer Watchdog noted that Waze CEO Noam Bardin, publicly described Google as his only competitor at last May’s All Things Digital conference. He said, “What search is for the Web, maps are for mobile…We feel that we’re the only reasonable competition to [Google] in this market of creating maps that are really geared for mobile, for real-time, for consumers — for the new world that we’re moving into.” (
“You should take Bardin at his word,” wrote Simpson. “Approval of the Waze deal can only allow Google to remove any meaningful competition from the market. It will hurt consumers and hinder technological innovation. If the acquisition comes before the you, I urge you to reject it in the strongest possible terms.”
The FTC’s earlier approval of the DoubleClick acquisition tipped Google to a search advertising monopoly, by giving Google most all of the users, advertisers and website publishers that Google did not have, Consumer Watchdog said.  The Commission’s approval of the acquisition of the mobile advertising company AdMob extended Google’s monopoly to mobile. The Internet giant now has a 93% share of mobile online advertising.
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Visit Consumer Watchdog’s website at

John M. Simpson
John M. Simpson
John M. Simpson is an American consumer rights advocate and former journalist. Since 2005, he has worked for Consumer Watchdog, a nonpartisan nonprofit public interest group, as the lead researcher on Inside Google, the group's effort to educate the public about Google's dominance over the internet and the need for greater online privacy.

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