Companies really are trying to get inside your head thanks to mountains of personal data to predict your desires and prey on your impulses.

The legislature will scrutinize the novel practice of charging people different prices for the same product based on their data.

The FTC found that retailers do use data such as scrolling habits, purchase history, and location in charging people different prices for the same product.

Corporations use surveillance to charge individualized prices based on a person’s data and assumptions on their eagerness to pay for an item.

The California Privacy Protection Agency advanced several regulations surrounding automated decisions and data brokers, as well as announced the exit of Executive Director Ashkan Soltani.

California's privacy agency is conducting a public sweep of data brokers, who collect and sell a lot of personal data.

Governor Newsom didn't sign a bill that his own agency itself sponsored to give Californians easy control over their data.

Data Brokers Collect Your Location, Share It With Companies and Law Enforcement.

Calm is a popular guided meditation app that seeks to help you "stress less," "sleep more," and "live mindfully." It also tells lots of unknown third parties that you're depressed without your consent. People order food through DoorDash and swipe on the dating app Tagged, but it's collecting their geolocation. 

Facebook alone gets data from thousands of companies, and opting out is annoying.