Car Industry’s New Code Requires Drivers’ Consent To Share Location Data
<p><span>Car manufacturers won't be able to provide precise geolocations for automobiles to marketers without drivers' opt-in consent under a new privacy code adopted by the industry.</span></p>
<p>The code also requires consumers' explicit consent before information about their driving skills -- including how fast they go, and braking patterns -- is revealed to marketers and other third parties. The principles also require car companies to disclose their privacy policies.</p>
