Consumer Group Expects New Mercury Ad; Tries to Pre-empt with Spoof Video

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The Campaign for Consumer Rights is hearing through its own sources
that Mercury Insurance is poised to begin its ad campaign for Prop. 17,
the ballot measure that would allow drivers to carry their history of
continuous coverage to new insurance companies but would result in
increases in some drivers policies.

The ads will never mention to oetrue cost of Prop. 17, said Doug
Heller, of the Campaign for Consumer Rights. “Mercury will spare no
expenses in its campaign and hopes voters will not notice that the
promises of Prop. 17’s savings are actually being made by an insurance
company that is spending millions on the initiative.”

The consumer rights group, through Brave New Films, produced a
pre-emptive video of its own, a spoof that ridicules the idea that
Mercury would be spending millions to ensure a good deal for drivers:

Consumer Watchdog
Consumer Watchdog
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