As revealed today by CNET blogger Chris Soghoian, the site now uses a "Flash-based video solution using Akamai's content delivery network." No cookies are set on a user's computer. Cookies are small bits of code sent to a browser that allow the user to be tracked.
And if you're really feeling geeky, you can embed the video on your own website using code that's now posted with the video on the White House site.
Apparently the White House is maintaining a channel on Google's popular YouTube and posts videos there. The link to Vimeo is a good idea, reminding people that there are options to Google's service. On either site you get cookies.
Previously the White House website used embedded videos hosted by YouTube. When a visitor clicked on the video, YouTube set a "persistent cookie" on the user's computer enabling the tracking of activities on the net.
The most recent solution video respects users privacy, gives them useful options and appears to keep Internet giant Google at arm's length.
Given company's clout and ubiquity online, that's an excellent policy.